So number one, Reading Rainbow was not cancelled because it was not effective. Reading Rainbow was the most used television resource in our nation’s classroom. In 2009, it was [cancelled] due to No Child Left Behind. That government policy made a choice between teaching the rudiments of reading and fostering a love of reading. So the idea that I am trying to somehow revive a failed endeavor is bullshit. That’s right. I said it. Bullshit.